In an industry, in glamorous boutiques full of champagne and caviar the king and electronic commerce are calling for a phone call, IWC will take a big step forward. It was announced that they will sell a sample of its collection in the luxury online fashion retailer Mr Porter. This club should not be surprised (well, well, we are a little surprised) because it is the parent company Richemont Yoox Net-a-Porter group (among which Mr. Porter falls) and IWC.
So what does it say about the current state of the market clocks? It is no secret that Richemont, and the rest of the Swiss watchmaker market, is fighting. With a projected sales decline of 45% in the coming months, Richemont clearly needs to rethink its strategy.
Last week Stephen gave the news that Richemont has been shaking things clearly through the restructuring of its members and CEOs. More specifically, Georges Kern, CEO of IWC, has nominated and received the title of Head of Watch, Marketing and Digital for a position on the Board of Directors.
If you deal with online sales of watches IWC Mr. Porter this message – probably one of the most beautiful experiences in online trading IMHO (delivery the same day in New York!) – This can only mean that Richemont is recibiendo- board with the Internet and advance with online sales.
So what will be for sale at Mr. Porter? A fine selection of watches aviator watches brands, engineer, Aqua, Portugieser and Portofino, including Portugese Tourbillon Mystère declining model. Pilot watches and parts of the Portofino collection will be available in Net-a-Porter from November 16th. The pilot watches, engineer, Aqua, Portofino Portugieser and families, including Portuguese Tourbillon Mystère signature Rétrograde model, who live in Mr. Porter, November 17th. High quality replica IWC watches!
